Creating Your Brand Proposition
This title is part of the
Insights and Strategies Series
Synopsis
Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.
Once this course is completed, you will have learned that a good brand strategy points your business in the right direction while cutting away opportunities that don’t mesh with your objectives.
Key Learning Points
- Examine and understand your brand to ensure it represents the image you want;=
- Identify the key to marketing and branding and the value proposition
- Identify the brand essence – social, functional and emotional aspects
- Examine your brand as a character
- Identify brand identity and brand evolution
Recommended Audiences
- Managers
- Personal Use
- University students
- All staff
Distributed in the following format(s)
- DVD
- Stream
Available in the following language(s)
- English
Media Type
Video Recording
Presentation Style
- Interview
STOCK CODE
INSIGHTS16
ISBN
9781925176179
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions