Video  Finder
Talking Up Your Business
This title is part of the Learning a la Carte Series
Duration: 15 minutes
Synopsis

Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

Peter Quarry and Carolyn Stafford, author of 'Small Business, Big Brand', discuss verbal branding, an undervalued aspect of marketing.

This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions to 'talk-up' our company and generate business.

This program is a must for everyone in an organisation to recognise how they can maximise opportunities to talk with enthusiasm about their business.

Download the Worksheet

Key Learning Points
  1. Branding and verbal branding
  2. Encouraging positive talk
  3. Recognising verbal branding opportunities
  4. Techniques for talking up your business
Package Description

DVD

Recommended Audiences
  • Service Staff
  • Trainers
  • Executives
  • Sales Staff
  • Telephone Staff
  • Managers
Distributed in the following format(s)
  • DVD
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
LALC74
ISBN
9781921409479
Published
Melbourne
Filming location
Australia
Release year
2009
Copyright owner
ClickView
Publisher
Seven Dimensions