Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

Once this course is completed, you will have learned that a good brand strategy points your business in the right direction while cutting away opportunities that don’t mesh with your objectives.

• Examine and understand your brand to ensure it represents the image you want;=
• Identify the key to marketing and branding and the value proposition
• Identify the brand essence – social, functional and emotional aspects
• Examine your brand as a character
• Identify brand identity and brand evolution

• Managers
• Personal Use
• University students
• All staff

• DVD
• Stream

• English

• Video Recording

• Interview