Video  Finder
Managing Crises and Brand Damage
This title is part of the Insights and Strategies Series
Duration: 15 minutes
Synopsis

Managing Crises and Brand Damage is a course designed to help organizations prepare for a crisis and possible brand damage. Often control is lost to government authorities, and crises can lead to business failure. In this course psychologist Eve Ash interviews leading crisis management expert Ross Campbell who explains how crises can get out of control very fast and how important it is to have best practices involve planning and training for worst case scenarios.

Once this course is completed, you will have learned strategies for your organization to be proactive in managing crises – before they happen. You will be more prepared for planning and rehearsing, and using a ‘dark site’ to assist in managing a crisis and brand damage.

Key Learning Points
  • Plan and train for worst-case scenarios
  • Examine how crises get out of control very fast
  • Identify inevitable loss of control to government authorities and possible business failure
  • Plan and rehearsing a crisis response
  • Prepare a ‘dark site’
Recommended Audiences
  • Managers
  • Executives
Distributed in the following format(s)
  • DVD
  • Stream
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS32
ISBN
9781925176339
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions