Video  Finder
10 Mistakes in Marketing
This title is part of the Learning a la Carte Series
Duration: 17 minutes
Synopsis

Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

Key Learning Points
  1. Understand the big picture
  2. Avoid the scattergun approach
  3. Manage the marketing budget
  4. Consider client target market
  5. All staff can help grow the business
  6. Effective communication internally and externally
  7. Make sure you do networking
  8. Seek professional help
  9. Be creative to adapt quickly
  10. Invest in the internet

Download the Worksheet

Package Description

DVD

Recommended Audiences
  • Managers
  • Executives
Distributed in the following format(s)
  • DVD
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
LALC65
ISBN
9781921409387
Published
Melbourne
Filming location
Australia
Release year
2009
Copyright owner
ClickView
Publisher
Seven Dimensions